In a world filled with people who have learnt creative writing at some point during their education. In the age of google where information about anything under the sun can be found a click of a button. In the social media-driven lives where the messages are conveyed through emojis. In today’s times, when you get ready content packages and various other tools that will help you generate content. One would question a need or requirement of hiring a content writer. After all, with so many tools at your disposal, what is a need one a content creator. After all its just words and anyone can throw a few words together and make a fancy statement.

Well, let me first start by explaining what exactly a content writer does.

The most important virtue of a content writer is the outside perspective that they provide while looking at your brand or business. You are looking out from the inside and cannot visualise what your brand or business looks like to other people and your potential customers.

Content writers also bring to the table of having the experience of knowing what content is being written in general, what time of content is working and what the others in your industry have used as content. You may have a great vocabulary but not know what works in the market. Or you may have in-depth knowledge of market trends, are aware of what your competitors are doing but do not the creativity to create impactful content. In both these scenarios, a content writer comes to your rescue, balancing the creative and practical aspects and giving you content that will work.

You may come with an innovative brand name but have no idea how to create a tagline that goes with that name. Over the years you may have developed multiple slogans but are not sure which worked or didn’t work for you. A content writer has the solutions for all these issues.

You also have to factor in that not every person who has some knowledge about creative writing can create content. Content writing though used for commercial purposes is nothing short of an art form. Though it has never been given its due and people routinely underestimate its importance. Content writing continues to drive all avenues of brand advertisement and awareness. From website and brochures to tv advertisement jingles. Everything from a two-line social media post to a two- thousand word blog comes from a content writer.

Content writing is not simply writing the same way logo designing is not merely drawing.

A lot of thought process, knowledge and experience is applied by content writing professionals to create content tailor-made for your brand that enhances the image and conveys the ethos of your brand. In simple words, content creation is designing of terms to create magic through communication.